About
Welcome to The Void, the space between creators and brands where strategic partnerships and collaborations thrive. The Void offers specialised talent management, bespoke partnership and consultancy solutions crafted to combat the rapidly evolving landscape of digital marketing and creator partnerships. We are poised to redefine how brands connect with their audiences by exclusively representing social media sensation: Oliver Mills.
Recognized in front of millions by Taylor Swift herself, Oliver serves as the flagship personality of The Void, epitomizing our ethos of authenticity, engagement, and influence. With a captivating presence and a reach that extends to over 47 million people globally each month, Oliver embodies the essence of modern influence in the digital age. As our flagship talent, Oliver is an inspiration for both brands and creators alike, demonstrating the immense potential of influencer marketing when done right.
The Void works hand in hand with Oliver to craft impactful brand partnerships that resonate organically with his audience, ensuring that each collaboration is not only creatively compelling but also strategically aligned with brand objectives.
Founder
Founder and Managing Director, Maddy Carty, brings 10 years of experience fostering mutually beneficial relationships, specializing in curating strategic partnerships that elevate both talent and brand presence in the market. Across her career, Maddy has led partnerships across the UK and Australian markets for Disney, Nestle, Coca-Cola, adidas, Samsung, L'Oreal, Mondelez & more across all categories.
Through The Void, Maddy now has the privilege of working alongside influential creator, Oliver Mills, overseeing all aspects of his career while developing and executing brand partnerships. From crafting tailored strategies to negotiating lucrative brand deals, Maddy's focus has always been on delivering results that exceed client expectations and resonate authentically with audiences.
Beyond her expertise in client services and media partnerships, Maddy is also the creative force behind the acclaimed podcast, Mads World. Through engaging storytelling and thought-provoking conversations, she has cultivated a platform that celebrates diversity and empowers voices to be heard. Recognized in GLAMOUR UK, Stylist UK, Radio Times UK and PodBible, Maddy is committed to building meaningful connections and amplifying stories that inspire and resonate with audiences worldwide.
Join The Void in shaping the future of partnerships and unlocking the full potential of collaboration.